LEGO wanted to bring NINJAGO to kids all over the country at minor league baseball stadiums so we staged a multi-city tour from coast to coast! We brought LEGO to huge crowds at the games as kids got the chance to build their own LEGO Ninjago figurine as we staged a full promo takeover at the parks. A custom build bar had families forming long lines, with several key touchpoints including life-sized showcase pieces built by LEGO Masters.

Advertising Week in NYC is the annual gathering for the ad industry and we were thrilled to help DirecTV create the ultimate standout activation: the DirecTV Diner! Be The Machine transported guests back in time with a perfectly curated experience, featuring delicious fresh mini pies and authentic retro decor from tube lights to staff outfits to sleek silver displays.

In honor of Neighbor Month, Nextdoor and Verizon Home Internet dialed up kindness across the country by connecting neighbors with unique events. Through the Nextdoor platform, members nominated their community to host block parties. From Atlanta to Cleveland to Salt Lake City, several markets were the sites as Be The Machine staged parties for hundreds of neighbors to eat, play and socialize.

Hulu wanted something very special for Comic-Con in San Diego to celebrate the premiere of season 3 of “Only Murders In the Building.” Comic-Con attendees were hyped up with a promo campaign that generated massive crowds at the space. The main feature for guests was the OMITB vending machine where they played a game of finding clues on the screen and received a mystery prize based on their score. Everyone became a detective for the day and took home a much-coveted item.

Nextdoor turned to Be The Machine to host a very special gathering for AMP (Amplifying Multicultural Perspectives). Multiple AMP community leaders came together for a two-day retreat in Los Angeles driven by the Nextdoor mission to engage, collaborate and experience. From the hotel reception to the mansion takeover, and from on-site prepped meals to meditative breathing sessions, this custom curated event was one that won't be forgotten.

Opendoor wanted to hit Dallas in a big and truly local way to promote its unique real estate offerings. To celebrate the Halloween season, Be The Machine recruited a key HOA to stage the neighborhood's custom-built Pumpkin Patch curated by Opendoor. Hundreds of neighbors came to the house takeover for Halloween pumpkin decorating, games, giveaways, and professional family photos.

Be The Machine loves hitting the state fairs with CBS! For the new season of “Buddy Games” hosted by Josh Duhamel, a special fan section was created at the Minnesota State Fair. Crowd members could be interviewed live on air, play different games and get branded giveaway items. The best part was when Josh Duhamel came by to talk to the crowds and show everyone his skills!

Spotify is a must-have and this mural was a must-see! Spotify sought a huge presence in Houston to promote their Corridos playlist and celebrate famous artists of the genre. Working with local latino muralists, Be The Machine staged a mural that showcased the art in a funky futuristic style that generated impressions, love and social content.

CHUCKY has been iconic since he first made his appearance in 1988, and with their new show out Xfinity wanted to let the Comic-Con crowds in Portland know they could stream it on their platform by having a team of BAs dressed as CHUCKY while also having event goers taking photos with the doll itself! Super fun, super wild, and super cosplay.

Netflix did a takeover of iconic restaurants in LA and Miami to promote “They Cloned Tyrone” by having signature drinks, giveaways, and branded decorations all over the establishments. Sprinkle in some influencers and a majestic “They Cloned Tyrone” branded donk parked outside for all to see, and this promo was turning heads for blocks.

WIX filters went big, sponsoring a wide range of events from bull riding to pro fishing to tractor pulls. Be The Machine collaborated with the team to create an on-site presence that toured across the country where people could experience the WIX brand and products in dynamic ways. The star of the show was the custom-built WIX Throne, forged completely out of WIX products.

Summer movies and healthy snacks were the stars of the CVS Well Market activation. BTM created an amazing build-out with high-end wall displays and took the experience to iconic locations in key markets such as the Rose Bowl in Los Angeles and Prudential Center in Boston. As huge crowds of families gathered for iconic movie screenings, CVS Well Market was there with a dynamic presence and product samples to fuel the audiences.