new york

Our Purpose

BE THE MACHINE IS AN INDEPENDENT SHOP THAT EMBRACES CHALLENGES AND TURNS THEM INTO OPPORTUNITIES We combine creative solutions with our drive to bring grand visions to life, while focusing on consumer engagement and showcasing a brand’s personality. We’re here to provide good, smart help from a team that is easy, and, if we do say ourselves, pretty fun to work with.

Missions Accomplished

CBS | Colbert Cold Brew

Brisk | SXSW

History Channel | Alone

SIX:02 | Pop Up Spa

CBS | Life in Pieces

Jeep | Jackson Hole Sponsorship

Jeep | Winter X Games

AT&T AdWorks | Agency Events

SIX:02 | 6K Race

JEEP | Tom Wallisch Signing

Sony | Release Event

Case Studies

Check It We put a lot into making sure every program has solid results. So go ahead, take a peek at a few of our recent case studies. We know you won’t be disappointed.

View Brisk at SXSW 2015 ›

View Jeep at ESPN’s X Games Aspen 2015 ›


Humans of The Machine

Patrick West — CEO & FounderPatrick cut his teeth by launching the event and experiential divisions at YouthStream then at Zoom Media. Building and growing teams that develop creative solutions is what he does. Well, and impersonating Bobby Knight on the sidelines as the coach for his kids who dabble in far too many activities. He is known for big ideas and writing his own rules in the marketing space. But he is the first person to admit that a strong team can accomplish anything. Expect to find Patrick in cold ocean swells, avoiding thugs in the pit, and somehow sitting in courtside seats that probably don’t belong to him.

Lindsey Synalovski — PartnerLaunching her career at Live Nation in Denver, CO., Lindsey learned the ins and outs of large-scale event production, sponsorship management and touring logistics before trading in the Rocky Mountain High for The Big Apple. Vowing to create the ultimate consumer experience out of anything she gets her hands on, Lindsey has produced event/experiential activations for top brands including: Jeep, PepsiCo, NBA and Ray Ban. In 2012 she brought her talents to Fort Lauderdale Beach (locals claim that LeBron James personally gave her the push) where she continues to focus on turning ideas into activations – that is, when she’s not focused on her 2 dogs, yearning for snowboard season, or checking out live music.

Maggie Goldstein — PartnerMaggie started out her career working for US Lacrosse helping to manage the Men's National Team. Concerned she'd never find a job as cool, she wound up hitting the jackpot and has been designing and executing events and experiential marketing campaigns for the last 8 years. Her specialties range from large scale installations to national sampling campaigns with a concentration in creating engaging influencer programs. When she's not focused on client solutions you can find her picking things up and putting them down at her local CrossFit box, interior designing any space she can get her hands on and escaping the concrete jungle into the wilderness of NJ (yes NJ has such places)

What They Say About Us

"The Machine is just that. It cranks out consistent original ideas and executes them with mechanical efficiency." - Sony Entertainment Network, Sr Manager of Global Events

"They are extremely easy to work with, creative and find the fun in work instead of the grind in it." - FGS, Inc., Executive Vice President

"The Machine is an exciting new endeavor for an industry veteran who successfully balanced the title of Executive VP with Chuck Taylors and plaid shirts. Greatness is sure to ensue." - Tuthilltown Spirits Distillery, Owner

"...when it comes to activating I don't have to worry about a thing. I just stand back and watch it all come together." - Sony Entertainment Network, Sr Manager of Global Events

“Patrick's creativity and attention to detail, coupled with his genuine ability to understand a client’s needs and bring large-scale brand experiences to life, will quickly set The Machine apart from their peers.” - Culture Marketing Manager, Vita Coco

“Lindsey has been great to work with over several seasons of activations. She considers each party’s interests at all times to make activations work for everyone. She’s unfazed by bumps in the road, and makes the unlikely happen. Always professional, honest and realistic.” - Director of Business Development, Jackson Hole Mountain Resort

“What I admire most about Patrick is his can-do attitude - he will always find a way to get things done. I trust Patrick implicitly- he has never let me down in the 15 years I have known him.” - Rainmaker Media, Co-Founder

“Patrick West taught me everything I know about being tough, scrappy, and getting the job done. He won't accept "I don't know" or "I can't". He WILL figure it out and find a way to succeed. This is what he's famous for: taking a seemingly impossible thing and finding a way to make it possible, typically by approaching the problem from a more creative angle.” - Ogilvy & Mather, Brand Strategist

Drop Us a Line

NY Headquarters 817 Broadway, 4th Floor
New York, NY 10003

Ft Lauderdale Office 1800 Eller Drive, Suite 500
Ft. Lauderdale, FL 33316

Let’s Chat! (646)-380-9469